OC MARATHON
ABOUT OC MARATHON
MY ROLES:
Live Event Coverage
Social Media Marketing
Photography
Videos
Content Creation
Event Promotion
PR
Sponsorships + Partnerships
The OC Marathon is a three day event in Orange County, California that unites both runners and the community. Over 10,000 participants cross the finish line each year.
Race weekend includes the Lifestyle and Fitness Expo and the Celebrate OC Festival at the OC Fair Grounds, making it a popular community event for families, residents, and runners.
I provided event promotion, pre-event and live event coverage for the entire 3-day event for the 2022 SDCCU OC Marathon weekend.
EVENT COVERAGE
Pre-Event and Live Event Coverage on all social media platforms for both the OC Marathon and Celebrate OC accounts.
Social Platforms:
TikTok, Instagram and Facebook
OC Marathon’s Race Weekend Events:
Lifestyle and Fitness Expo
Kids Run the OC
Celebrate OC Festival
5k Run
2022 SDCCU OC Marathon and Half Marathon
Finish Line Party
SOCIAL MEDIA
INSTAGRAM, FACEBOOK AND TIKTOK
Provided on-site, live social media coverage for the 3-day event to bring the OC Marathon weekend to life and continue the conversation digitally
Created social media content in real time, allowing the audience to follow along the event
Crafted pre-event videos and posts to promote the event, drive last minute registrations and gain publicity
Produced and published coverage of event sponsors, partners and influencers
Managed 6 social accounts and their communities; engaged with followers and fans to answer questions, provide community management, and build buzz and generate UGC content
CONTENT CREATION - ON SITE
Pre-Event Coverage: Instagram Reel
EVENT: Lifestyle + Fitness Expo
Don’t miss the hottest event in SoCal this weekend - the OC Lifestyle & Fitness Expo!
Come visit us at the OC Fair & Event Center!
Friday, 4/29 from 4:00 - 8:00 PM Saturday, 4/30 10:00 AM - 5:00 PM
#ocmarathon #orangecountyevents #orangecounty #runtheoc
Live Event Coverage: Instagram Story
EVENT: Kids Run the OC
PHOTOGRAPHY
I took photos and videos of the OC Marathon, Celebrate OC, and all the events to be used for marketing materials, including social media, promotional videos, website, brochures, and PR.
VIDEOS
FEATURED
Take a look at how the OC Marathon used my photos and video footage in their marketing outreach.
WEBSITE
SOCIAL MEDIA + INSTAGRAM
REEL + TIKTOK VIDEOS
PARTNERSHIPS + SPONSORSHIPS
I sourced and managed relationships with strategic brand partnerships, event sponsors and influencers
Created co-branded social media content for partnering brands and sponsors for pre-event promotion and during the event, and directed their cross-promotion
Developed sponsorship packages and pitched to key community influencers and partners
