TRAVELMATION
Luxury Travel Agent
ABOUT
MY ROLES:
Social Media Marketing
Content Creation
Email Marketing
Brand Identity Design
Brand Strategy
Karen is a luxury travel agent and the Director of Luxury at Travelmation, a travel agency.
Similar to a real estate agent, she was responsible for her own marketing, building her personal brand, and managing her own social media, website and email lists.
Built the brand and established a social presence for Karen’s luxury travel business.
I designed Karen’s brand identity and strategy, then launched her social media with newly designed assets and visuals. In addition to running her social platforms and CRM, I managed and directed all marketing and brand initiatives.
INSTAGRAM POSTS
The two major focuses of my social media strategy were:
Showcasing the luxury through details and strong images
Featuring experiences and new travel ideas to spark curiosity and get peoples’ minds thinking
Created a content strategy and schedule leveraging a variety of content, including posts, videos, photos, reels and TikToks on multiple social platforms
Included a “human” aspect, such as POV photos from the pool and restaurants, travel tips, and informative captions to communicate a warm, personal approach
Established Karen as the go-to for all things travel
SOCIAL MEDIA STRATEGY
REELS + TIKTOKS
EMAIL MARKETING
BRAND IDENTITY
Developed the brand identity and strategy that represents Karen’s own brand and communicates the luxury division while complementing the brand of Travelmation, the parent company.
THE RESULTS
On Instagram:
632%
increase in content interactions
100
new followers gained each month
10k
new accounts reached per month
4x
as many shares on reels and posts