VERAVIA

Luxury Wellness Resort 

ABOUT VERAVIA

MY ROLES:

Social Media Marketing

Content Creation

Email Marketing

Digital Advertising

Print Design

Partnerships

Luxury Marketing

VeraVia is an award-winning luxury wellness resort, located at the 5-Star Park Hyatt Aviara in San Diego, California. This all-inclusive, holistic retreat is built upon the four pillars of health, nutrition, fitness, behavioral and medical, to change habits and provide lasting results.

I developed and executed a multi-channel marketing strategy for VeraVia to build brand awareness and drive new leads. This included all social media platforms, monthly email newsletters, creating a click-funnel email campaign, managing digital retargeting ads, and designing brochures and marketing materials.

VeraVia had a minimal presence on social media, low engagement and a small following. I developed a new content and social media strategy that centered on consistency, increasing brand awareness, and growing the following.

SOCIAL MEDIA

VeraVia Luxury Wellness Resort Social Media Instagram Marketing and Design
  • Incorporated a mix of photos, carousel posts, videos, and stories across all platforms

  • Introduced TikTok and Pinterest to their social media mix to maximize the reach

VeraVia Luxury Wellness Resort Instagram Social Media Marketing_Courtyard Forbes 5 Star Travel Award

THE STRATEGY

My social media strategy has three focuses :

Showcase the Luxury: Spark curiosity and desire by highlighting the luxury amenities, showcase 5-Star Park Hyatt Aviara resort that VeraVia is located at, and illustrate the transformational experience.

Educate the audience about wellness through plant-based recipes, fitness tips, and self-improvement recommendations.

  • Provide valuable content with tangible takeaways convert viewers into followers, build loyalty and prompt followers to schedule a consultation for a stay.

  • These tips also reengaged former guests, keeping VeraVia at the top of their mind.

Detail specific programs and health concerns VeraVia solves allowing guests to relate and form a connection.

VeraVia Luxury Wellness Resort Retreat_Instagram Carousel Marketing_Summer Wellness Tips

THE RESULTS

In 6 months, VeraVia saw the following results on Instagram:

2,500

500%

1,467%

38%

increase in monthly accounts reached

as many content interactions per post

as many comments per post

growth of followers

increase in overall engagement

new followers gained

engagement rate (previously was 1.37%)

increase in monthly impressions

2x

2,033%

581%

2.5x


VACATION PACKAGE BROCHURE

This brochure explains the “Reboot Express Package Stay,” one of the six wellness stays offered at VeraVia for guests to purchase. It was designed to be a handout to highlight this option after speaking with a program advisor. To evoke the luxury of the five star resort and the program, I focused on minimalistic design and photos.

VeraVia Luxury Wellness Resort and Retreat Brochure Design
VeraVia Luxury Wellness Resort and Retreat Brochure Design, outdoor yoga, San Diego resort, Park Hyatt Aviara, Carlsbad, luxury marketing and design
VeraVia Luxury Wellness Resort and Retreat Brochure Design, wellness spa, health spa, hospitality marketing and branding, Carlsbad resort, Southern California luxury resort marketing

ONLINE ADVERTISING

AdRoll Retargeting Ad Campaigns

I implemented AdRoll Retargeting campaigns for VeraVia to drive leads and revenue, designed the creative marketing assets, and managed the advertising campaigns.

Online Static Banner Ads

Mobile Static Banner Ads

Online Native Ads


MORE RESULTS

From February - May 2022, the luxury wellness resort saw the following improvements in their sales and marketing:

$20

462

reduced the average cost per lead

new leads generated

average increase of prospects acquired per month

consults completed

158

18

$21k

$107k

increase in average monthly new sales revenue

new sales revenue increase YTD

90

40%

more prospects gained YTD

email open rate


PARTNERSHIPS

Strategic partnership with 5-star, luxury resort and hotel.


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