BEACH CITY SPORTS
ABOUT BEACH CITY SPORTS
MY ROLES:
Social Media Marketing
Content Creation
Community Management
Design
Video Production
Branding
Partnerships + Sponsorships
Content Marketing
Beach City Sports is a social sports league for adults in Orange County, California. BCS had a healthy following on social, but lacked consistency and engagement. After COVID, their marketing and numbers had plateaued and they wanted to strengthen their community.
To revive the social media and brand, my strategy focused on consistency, engagement and effective content.
I refreshed the brand with new assets and visuals to create a strong identity, created engaging and entertaining content that appealed to the young adult audience, and increased social videos, such as reels and TikTok’s.
Additionally, I managed partnerships and sponsorships with other brands, developed marketing strategies and initiatives to reach their goals, and designed print, digital, OOH and various marketing materials.
Increase their engagement with fans and followers
Grow their following on social media
Drive sign-ups for their sports league
Increase BCS’s brand recognition
THE GOALS:
SOCIAL MEDIA
INSTAGRAM STORIES
INSTAGRAM + SOCIAL MEDIA POSTS
Created entertaining content that organically drove engagement and illustrated the playfulness of the brand
Built a new content schedule that focused on posting consistently and incorporated a variety of content, including photos, videos, carousels, stories and reels on Instagram, Facebook and TikTok
Refreshed all marketing creative to have a cohesive look to strengthen the brand identity and increase recognition
CAPTIONS + COPYWRITING
Developed a witty, humorous and fun tone of voice to appeal to their audience of 20-something year olds
COMMUNITY + ENGAGEMENT
Managed community interaction to build authentic relationships and convert to customers
Hosted giveaways and contests (both off and online) to incentivize the community and encourage UGC
Managed and sourced brand partnerships and sponsorships
TIKTOK + REELS
All levels of “athletic-ness” welcome. 🏃🏈🤸🏐🏆
Learn more at beachcitysports.com
Drop it low ⬇️ Who won?
Follow us on Instagram & Tiktok to see how #BeachCitySports has fun on and off the court 🏐
QR CODE FLYER
BRANDING
Before
No consistent brand colors, fonts or themes
Felt drab and dull with the dark colors and images while making the graphics difficult to read
The beach theme is not communicated clearly
After
Created a cohesive look and feel across all media platforms, including social, web and print
Established a strong brand identity to increase brand recognition, using consistent brand colors, fonts, elements, and visuals
Action shots, beach photos, and bright visuals illustrate the fun and playfulness of the BCS brand
Highlighted the beach and social aspects
THE RESULTS
After three months, BCS saw the following results on Instagram:
3x
as many new followers
150%
increase in average engagement rate
400%
more comments on Instagram
3x
the total monthly impressions